Augmented, the word derives from the Latin word “augere” which means “to add” or “to increase”. Augmented Reality is used to virtually bring a digital object into the real world. It is also known as mixed reality because reality is augmented by overlaying virtual images over a physical object. The concept of augmented reality is somewhat related to virtual reality as both use artificial digital objects to create a live experience. AR is basically used to digitally place an object on the surface of a real existing body. AR allows us to interact with virtual things as if they were actually in front of us. The augmented reality process is preliminary. The device that supports the AR function uses the lens to scan the object to be digitally printed on. The algorithm and software then measure the distance to the object. Finally, the object is displayed digitally. AR is basically an augmented version of the real physical world.
The possibilities of augmented reality are endless.
It’s only a matter of time before this technology becomes part of our daily lives. We’re not quite there yet, but some companies and organizations are making great strides with this technology these days.
Here are seven of the best examples of augmented reality technology we’ve seen so far.
This is Examples of Augmented Reality:
Snapchat is a popular American multimedia messaging app. It’s full of trendy and catchy filters. Applications like Snapchat follow a basic procedure to impose these filters on the user’s face. First, the face is recognized using artificial intelligence. Then these filters are digitally superimposed over the user’s face. These imposing filters look extremely real and original with the help of augmented reality and artificial intelligence.
2. Photography and Editing
There are many videos on the internet showing permanent body tattoos moving and changing color. These videos are created using Augmented Reality. The AR-enhanced software is downloaded onto a device and an algorithm is generated so that when the device’s lens scans the tattoo, a moving and color-changing video is magnified across the surface. Therefore, it is not the tattoo that changes color, but the virtual image of the video that is wrapped over the real object.
- Interior Decoration Apps
We all want our home to be perfect, and we do everything to make it possible; however, making a permanent change such as changing the wall color, buying new furniture, etc. is risky because such huge changes can not be undone easily. This is why a lot of apps have been developed that allow us to virtually impose a picture over the physical objects to get an idea of how the change that we desire would look like after getting implemented. This provides us with the flexibility to try all available combinations and choose the best product. Asian paints, IKEA place, etc. are some examples of augmented reality-based interior decoration apps.
When buying clothes, shoes, glasses or any other item of clothing, it goes without saying that we want to “fit” them before we buy them. When we buy furniture or other items for our house, wouldn’t it be great if we could see what the items in our house would look like? Now you can with the help of augmented reality. As the technology and tools to support AR apps are more ubiquitous than ever, AR growth is expected to accelerate. Vyking is one of the leading retail augmented reality companies. They use it to let shoppers “try on” a pair of shoes through their smartphone screen. Converse is another footwear company that uses immersive technology to allow customers to try on shoes from its online catalog.
WatchBox, a company that buys, sells and trades pre-owned luxury brand watches, turned to augmented reality to reduce the common discrepancy between what a buyer expects and the product actually delivered. They added augmented reality features to their mobile shopping app so customers can “fit” a watch they want to buy.
While you can find some great deals on glasses and sunglasses online, glasses are definitely one of those items that you want to see how they look on your face before you buy them. With the Speqs Eyewear app, that’s no problem at all, because thanks to augmented reality, you can adjust any pair of glasses in no time at all. Using the iPhone X’s face-mapping technology, Warby Parker can even recommend frame styles that suit you best.
It’s always been difficult to imagine what a piece of furniture would look like in your home, so it’s no big surprise that 60% of customers want to use AR when buying furniture. IKEA and Wayfair are just two retailers that are helping customers visualize furniture and products in their homes using augmented reality technology. Offering augmented reality can also boost sales: According to The Impact of Augmented Reality on Retail study, 72% of shoppers bought products they didn’t want after using augmented reality while shopping.
4. Construction and Maintenance
In construction, augmented reality allows architects, construction teams, developers, and builders to visualize what a proposed design would look like in a space and under existing conditions before construction begins. In addition to visualization, it can help identify buildability issues during a job, allowing architects and builders to work out solutions before the problem becomes more difficult to solve once construction has started. Augmented reality can also support ongoing maintenance of buildings and products. Service manuals with interactive 3D animations and other instructions can be displayed in the physical environment via augmented reality technology.
Augmented reality can help customers remotely repair products or perform maintenance. It’s also a valuable training tool, helping novice maintenance workers complete tasks and find the right service and parts information when on site.
5. Google ARCore
Google ARCore is one of the best mobile apps available online that supports augmented reality. It uses motion tracking, environment understanding, and light estimation to create virtual characters that blend perfectly with the physical world. These digital signs and stickers are made with high quality and resolution that is digitally adhered to the real surface. It also allows objects to be viewed in 3D.
6. Tourism Travel brands
can offer potential visitors an even more immersive experience of a destination before they travel, thanks to augmented reality technology. AR solutions enable agents and destinations to provide visitors with more information and directions to their destinations. AR apps can help vacationers find their way around resorts and learn about travel destination landmarks.
While much remains to be explored as to how augmented reality can support education, the possibilities are significant. EdTech is projected to grow 17% each year and reach $252 billion by 2020, and it can support any age group and education level. Augmented Reality can help educators engage students with dynamic 3D models, fun fact overlays, and more related to the topics they are learning. Visual learners would benefit from AR’s visualization capabilities, which can bring concepts to life (or at least 3D) through digital renderings. Students can access information anywhere, anytime without special equipment, as is the case with Mondly, a language learning app.
8. AR maintenance
A maintenance system equipped with augmented reality supports the user remotely. It provides a detailed procedure for repairing specific machines by running a virtual show and highlighting the parts of the machine that need repairing. These tactics are very useful for beginners who have limited knowledge and experience in repair and renovation. These applications are commonly used in the automotive industry to help consumers regularly maintain their vehicles.
AR can provide surgeons with digital images and important information in 3D and in their field of view. Surgeons don’t have to take their eyes off the surgical field to access critical information they need for a successful procedure. Startups are developing AR technology to support digital surgery, 3D medical imaging and certain surgeries.
10. Navigation systems
Sygic’s AR feature improves the security of navigation apps by combining a smartphone’s GPS with AR, which guides the driver along a virtual path. It is available for all Android and iOS users. True AR, offered by Navion, is the first holographic AR car navigation system. The system evolves as the environment around the car changes.
There are many ways augmented reality is impacting major industries, and even the way we converse: is Snapchat filtering anyone?
- Google Street View
Traditional maps have certain limitations when it comes to getting detailed information about a place. On the other hand, digital maps are easily accessible on mobile phones. They also offer us a zoom in bonus feature. Street View is an advanced feature of Google Maps that allows us to take a step further towards progress. With Street View we can see the directional arrows and markers live. It uses augmented reality to superimpose the information on real objects. This makes the cards easy, convenient and progressive to use.
11. Pokemon Go
Pokemon Go is one of the best examples of AR. It was first launched in 2016 and within a few months it became popular with people of all ages. The idea was to create a game that not only uses digital technology but also applies physical participation. The downside that online games make you fat has been successfully negated by this game. The main task of the game is to find and capture a cartoon character that is practically present in the area. Using augmented reality, the characters and the experience appear extremely authentic and real.
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